Jack Kerouac. A name synonymnous with The Beats. The Beats best known for their all black ensembles and black horn-rimmed glasses. Black Horn-rimmed glasses, a classic. A true style staple for all generations. And a definite must-have if you'd like to pull off the geek chic trend effortlessly.
Why geek chic? Looking smart never goes out of style.
And Warby Parker understands the need for chic attainable eyewear.
Warby Parker was founded with a rebellious spirit and a lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price point.
The creation of Warby Parker was largely inspired by Kerouac, his works and his beliefs.
(In fact their name was taken from a play of words from some of his uncovered personal journals.)
Kerouac was revolutionary. Often writing about freedom and equality during a time of severe oppression and
prejudice. A true visionary ahead of his time.
Warby Parker lives vicariously through Kerouac and retail by not only providing hipster-worthy sun and prescription eyeglasses but as well as dispensing free eyewear for those most in need. They teamed up with VisionSpring to ensure that someone deserving gets a pair for every pair you purchase.
Shopping with a conscience. What's not to love?
So remember the name Warby Parker the next time you're in the market for chic eyewear.