Uniqlo just opened their newest branch in Robinsons Ermita last November 20.
To celebrate the occasion a Shopping Challenge was held to highlight the truth, affordability and versatility behind Uniqlo's "Lifewear" moniker.
And now, the outfits and my styling philosophy behind it.
Wearable Fashion. As team leader, I wanted to create looks that would stand out in the challenge as well as open up the minds of my teammates into exploring new styles and silhouettes to flatter their body types, give them a new sense of "fashion confidence" and make them look their best in their chosen fields while still allowing them to stay within their comfort zones.
I also made it a point to choose pieces that they could later easily incorporate into their existing wardrobes for endless new mix and match possibilities.
Just like most people, my teammates had a lot of hang-ups and apprehensions about certain styles...for instance, my call center agent had issues with her legs and only wanted to wear cropped pants and a t-shirt.
|uniqlo lifewear shopping challenge|
I convinced her to try on Uniqlo's jeggings which are flattering for all body types and do wonders for elongating and slimming the legs.
Instead of a typical jean wash, I chose a corduroy fabric in an attractive teal color that does wonders in allowing the black and white print of her blouse to pop.
I capped off the look with a slightly oversized purple sweater to keep her warm and cozy during those long hours in an air-conditioned office. I chose a collared blouse to layer with the sweater to keep things looking professional even if she decides to shed the sweater and tie it around her waist or shoulders when the temperature begins to rise during her commute to and from work.
To counter this "gay issue", I decided to veer away from the pastels and stick with a warm palette in beautiful fall colors.
Paired his dark wash chinos with a wine red corduroy button down which will look right at home in any rock club he goes to. Added a gray shirt underneath with a super cool digital black print that he could either wear hidden inside or exposed with his shirt unbuttoned for a cool, grungy look.
|uniqlo sarah tirona|
And finally, my "Student Look".
(I don't encourage heels in school but these were the shoes I had on during the event so....feel free to switch it up with a pair of sneakers or boots)
Most students have a limited budget so I chose to pick clothes that were versatile and could easily transition from day to night. The younger set also tends to be more fashion conscious so I made sure to incorporate pieces that are spot on trend like this military jacket and plaid shirt.
On days when she feels more feminine and bohemian, she can easily pair this jacket with a floral mini dress. For a cute summer look, pair the plaid shirt with denim cut-off shorts, brown leather belt and a straw hat, for an evening look, these figure flattering black corduroy jeggings will look awesome with any blouse in her closet.
Ditch the jacket, tie the shirt around your waist and switch it up with a battered old rock t shirt for a grunge look that always looks effortlessly chic and traffic-stopping cool.
|uniqlo fashion blogger|
|As I said in the beginning of my post, my dream team worked so well together that we finished first and way under budget.|
|uniqlo philippines shopping challenge|
It also helped that Uniqlo's store was packed with more than enough (super affordable) basics that catered to every style aesthetic making my job super easy to accomplish.
These guys were so great and I definitely think they deserve to win the P25,000 Uniqlo gift certificate prize.
Thank you so much!
For first dibs on Uniqlo's daily sales and promos, make sure to connect with them on Facebook, Twitter and Instagram (uniqloph)