This was one of the events I was talking about in this post that I missed last week which left me kind of devastated.
So you must be wondering, why is it still here and why am I still writing about it?
Well, because Adidas.
(Congrats Germany btw! Woot!)
Aside from being a brand I believe in and support with or without sponsorship, the new #MyGirls campaign for 2014 also falls perfectly into place with my personal advocacy which is to inspire, support and motivate women to go #allin for their sporting pursuits. There's nothing like a sound mind and strong body to make you feel your best.
And to achieve your fitness goals, it is imperative that you gear up with the right equipment.
The wrong shoe could mean a 30% drop in your front squat weight, or a significant loss of time when it comes to running.
The money that Adidas invests in developing their unique patented technology definitely works wonders in helping us reach our full potential.
The new #MyGirls collection ups that a notch with a line of sportswear that was specially designed with women and their needs in mind.
Not only are they functional, they're uber stylish as well.
At the launch, the new Adidas #MyGirls ambassadors were introduced: Isabelle Daza and Solenn Heusaff.
Both were wearing the new energy BOOST running shoe which has a a stretch mesh upper, BOOST cushioning and flexible TORSION® system that provides unparalleled comfort, support and stability that delivers a unique running experience.
They were also decked out in the Clima Training bra and the adidas Techfit tights which also help make each workout session as comfortable as possible.
The Clima Training bra has a racer back and cross back straps to provide maximum support and fit. It's perfect for mid-high intensity workouts.
The Adidas TechFit tights are made with climalite fabric which keeps sweat away from the skin. The techfit™ technology also focuses the muscles' energy to generate maximum explosive power, acceleration and long-term endurance.
Now that I've introduced the "function" to you, check out the style:
I'm literally salivating.
I especially like Solenn's outfit because it's perfect for CrossFit with the high socks to ensure that the bar glides smoothly against your legs during deadlifts.
Gah, super nice!
Stay updated and learn more about the new collection by connecting with Adidas Philippines socially on Facebook or shop online at http://adidas.com.ph/