Yup! And it's so refreshingly NOT just an advertorial.
This is Margot and Lily - a story about 2 sisters with polar opposite lives and their personal growth.
Each webisode is only about 8 minutes long but filled with relatable real-life situations that make it quite addicting (I am anxiously waiting for the 3rd installment :P).
LILY VS MARGOT
Who is Lily - a successful fitness vlogger with the nickname “LilyNinja.” Her commitment to her channel has meant less time for making friends.
Meet Margot - a social butterfly who just got fired from her job and likes to party.
WHICH SISTER CAN YOU RELATE TO?
I hardly ever publish press releases anymore because frankly, I find most of them uninteresting and too much of a hard sell but this one's different. Yes there are product placements but I find the way it's done here to be quite entertaining.
Lily and Margot don't just have different personalities, they also have different personal styles and I love how Nike showcases not just their performance wear in everyday scenarios but also how to incorporate their pieces into street wear for when you're not working out.
SO WHAT'S THE POINT OF ALL THIS?
"Being ‘Better For It’ doesn’t mean accomplishing an unbelievable feat; it means being bold enough to take on a personal challenge, like the characters Margot and Lily do.”
So what do you think?
I am personally more of a Margot but I push myself to be a little more Lily once in a while just to keep things balanced.
Did this inspire you to get dressed and work out? Maybe all you need to do for that extra push is to put on a sports bra and some sneakers!