G-Star Raw Opens In Manila

In a world saturated with superficiality and an appeal for the overdone, it is quite refreshing to come across a brand that sticks to enhance rather than mask the "raw" beauty of its materials.

G-Star Raw's first flagship store in Manila was unveiled last night in the form of a party adjacent to its shop at High Street Central, The Fort, BGC. Members of the press, bloggers, friends and various people in the fashion industry were also introduced to G-Star Raw's five Filipino brand ambassadors who were chosen not just by their looks but as well as their talent, unique sense of style and pop culture influence.G-Star Raw's chosen brand ambassadors are Sanya Smith, Pauline Prieto, Sid Maderazo, Mike Concepcion, and Gian Romano.These five individuals were chosen to represent G-Star Raw Manila because of their inate ability to represent G-Star's aesthetic whic is raw, effortless, chic and edgy.

Here are a few photos from the event:

Guests were treated to bubbly,  hors d'oeuvres and dance music while waiting for the grand opening of the store.

A little history behind the brand: 

G-Star is luxury street wear made by denim specialists. A preference for raw materials, deep passion for denim and architectural perspective on tailoring are one of the main characteristics of the brand. Raw, pure and functional, both the collection and the G-Star Stores perfectly reflect these values which also seem to be rubbing off on a vastly increasing base of denim addicts worldwide.

From its conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries of the denim material, continuous experimentation and product development have led to a strong following worldwide.

Several items that piqued my interest while touring the store:

i want this jacket!

And my favorites from their 2012 Collection:

love the details on this dress

- "At the end of the day, it’s still one’s personal sense of style that makes even the barest of items look edgy and chic."

G-Star Raw Store Manila
Unit 201 Upper Ground Floor C 1
Bonifacio High Street central
Taguig, Manila