levi's 501 in color
Introducing
the levi’s® 501® in color
The
Levi’s®
brand celebrates 140 years of a cultural icon
same as always like never before
The Birth of an American Icon
When Levi
Strauss partnered with tailor Jacob Davis in 1873 on a patent for riveted
pockets on work pants for Western pioneers, they couldn’t have dreamed of its
impact on modern culture. The Levi’s®
501® button fly jean – the original and first ever blue jean – was born on May
20, 1873. And 140 years later, it is
more popular and even more relevant to global culture and style than ever
before.
Deemed Time Magazine’s “Fashion
Item of the 20th Century” – the original Levi’s® 501® button fly jean
is an American icon that has been woven and stitched deeply into our world’s cultural
heritage. From presidents to movie stars, musicians to fashion icons, and entrepreneurs
to athletes, the cultural significance of Levi’s® 501® jeans has been defined
by the people who wear them. No other
product has been worn, loved or re-imagined quite like Levi’s® 501® jeans. A symbol of individuality and universality – the
501® jean is the ultimate expression of personal style – worn by the pioneers
who shape our world, generation after generation.
![]() |
What’s your
INTERPRETATION?
For 2013,
the Levi’s® brand shall give focus on and tribute to its classic 501® for. The
message is simple – the 501® unifies everyone, while allowing for our
individual style interpretations.
Interpretation celebrates the many different ways we can wear the 501®,
the most iconic and perhaps most perfect article of clothing ever designed. By
utilizing the 501® jeans, this campaign will allow people to either remain
conventional or put a twist to the classic, depending on their own
interpretations. No matter how one styles and interprets, the fact remains that
the 501® is a genuine fashion staple.
The Evolution of the Levi’s® 501® Jean
Designed with uncompromised authenticity and tailored to
perfection, the 501® jean has
subtly evolved through the years – improving with age to provide every
generation with the jean they need.
This season, the 501® jean is updated
which gives a more contemporary fit featuring:
·
a slightly
bigger open up waist
·
slimmer leg silhouette
and bottom opening
·
finer fabric
·
reinforced stitching
·
adjusted
placement for larger pockets
·
modernized
belt loops, inseams and cuffs
Moreover, the 501® jean will be
available in non-denim fabric and new bold colors including mineral red, chalk
blue, and true chino. A lighter weight shrink-to-fit fabric offers an
incredible, buttery-soft hand feel without sacrificing the fit and strength
which are still true to 501® standards. The non-denim fabric is also woven with
much finer and denser yarns giving it its delicate texture. By dyeing the yarn
using bright and daring new shades, the 501® jean has, for the first time,
truly entered the non-denim arena.
The
evolution of today’s 501® jean has been
driven by a commitment to craftsmanship and quality. There
isn’t a stitch on the jean that hasn’t been reconstructed and improved to
enhance this timeless product, while staying true to its essential core. We’ve done it all in the spirit of the
original, with the same care, the same craftsmanship, and the same attention to
every detail.
Comments
lovely greets
maren anita
Zatchels GIVEAWAY:
FASHION-MEETS-ART by Maren Anita