antony morato launch at hyve
Antony Morato Launches with
Scintillating Show
Top Italian menswear brand debuts in the
Philippines with unique show
Bonifacio
Global City, Taguig – Antony Morato, one of the world’s fastest rising Italian
menswear brands, held an unforgettable launch at Hyve, Bonifacio Global City. Injecting
its irreverent, yet undeniably fashionable personality into every aspect of the
show, the clothing company debuted its latest collection on a unique four-zone
ramp at the heart of the club. The highlight of the show was a replication of
the brand’s famous “7 Seconds or Less” campaign, wherein underwear-clad models
put their outfits on in just 7 seconds – right on stage.
Backed
by music from DJ Emel Rowe, vivacious host Joey Mead greeted guests with an
introduction to Antony Morato (AM). Since its founding in 2007, AM has
experienced meteoric growth, spreading from its flagship store in Milan to over
3000 boutiques across 49 countries. The brand owes its rapid expansion and
popularity to its youthful design philosophy, combining luxury aesthetics with
an easy-to-wear vibe.
Some
of the country’s top male models – including John Hall, Andrew Wolff, and Jon
Avila – took to the four-point, multi-tier ramp alongside special guests Chris
Everingham and Harry Morris of the Philippine Volcanoes, establishing stylish
tableaus at each area before heading back to the dressing room. Rocker chic,
sleek minimalism, and hipster glam were among the myriad looks represented
onstage, showing the brand’s versatility while staying true to its Italian
roots. The show ended with models heading to the ramp with their clothes in
hand, and then dressing up as a 7-second countdown flashed on screens around
the club. In a mere 7 seconds, the men were in effortlessly cool outfits – just
as quickly as AM took the fashion world by storm.
Spotted
at the rocking event were fashion designer Rajo Laurel, entrepreneur Raymond
Rufino with wife Anna Palabyab-Rufino, and GMA Artist Center talents Gwen
Zamora, Dion Ignacio, Mike Tan and Juancho Trivino. Internationally acclaimed
creative director Manny Del Rosario, interior designer Nix Alanon, model and
host Rovilson Fernandez, and singers Erik Santos and Rachelle Ann Go were also
among the night’s guests.
With
Antony Morato’s top-of-the-line apparel as sartorial inspiration, Metro
Manila’s fashion scene is bound to explode with smartly-dressed men unafraid to
experiment with their looks. Thanks to the brand’s excellent designs, it can
happen as soon as 7 seconds from now.
Antony
Morato is available at U/G Activity Center, Expansion Building, Alabang Town
Center. Antony Morato’s Makati branch will soon open at G/F The New Glorietta
in Ayala Center, Makati City.
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