forever 21 opens in sm aura

Forever 21 opened it's 7th store in the Philippines yesterday at SM Aura Premier. The 2000 sq.m space features a more minimilastic design which serves to highlight the merchandise even more. The store is divided seamlessly into different sections and trends with strategically placed mannequins to offer shoppers some fashion inspiration while they browse through the different racks of clothing.

Already a favorite among the practical, fashion forward set, patrons will have an even more enjoyable time shopping at the 2 storey SM Aura boutique which features its own escalator, wall to ceiling glass windows and a breathtaking view.

The first floor of the brand new store holds trendy pieces from Forever21, Intimatesm, Basic, and the Denim Shop while the second floor is a treasure trove of fashion favorites - Forever21+, Forever21 Girls, 21 Men, Shoes and Accessories.

forever 21 sm aura

oooooh la-la! I could stay here all daaaaayyyyy...

And now some photos from last night's launch party and fashion show:

forever 21 sm aura fashion show

forever 21 sm aura opening
 A favorite feature of mine from the Forever 21 Sm Aura branch is the large Forever21 Girls Section. Nikola loves their clothes but there weren't too many choices in their other branches. Now there's a whole area reserved just for pretty little girls like her! Can't wait to take my princess shopping here. 

Some other favorites from last night were these clear shoulder bags, flash lens sunglasses and tribal print sneakers. FYI: Lots of shoes are currently at 30% off!!!

Another tip: Several pieces of clothing are at a permanent markdown in this branch which means you could purchase a pair of pants for P350 in SM Aura but get it for P900 in a different branch...sometimes it pays to be an obsessive shopinggera! :P

Before I go, here's a few other shopping perks at Forever 21 SM Aura:

On May 20-23, 2013 get a FREE tote for a minimum single receipt purchase of P3000 or regular priced items.

On May 16-19, 2013 get a FREE Forever21 MasterCard USB for a minimum single receipt purchase of P3000 on regular priced items using your Forever 21 MasterCard.

*Get a 5% rebate when you purchase at least P5000 using your BDO Credit Card from May 16-19, 2013.

The new Forever 21 Store is located at the 1st level of SM Aura Premier.

for more info, follow Forever 21 online:
Twitter: @forever21ph
Instagram: @forever21ph