ray-ban what you're made of: 2104 material revolution
My favorite just got better!
Attended the launch of Ray-Ban's new offerings for Fall 2014 entitled: "What You're Made Of" at 71 Gramercy a few days ago.
The new styles feature the use of revolutionary materials that are not only chic and modern but lightweight and durable as well.
The accompanying campaign is also quite interesting (you can check it out on their FB page). The photos used may give the initial interpretation of just looking controversial but they actually tell a deep (and highly entertaining) story behind the brand and the design it represents.
Anyway, back to the new styles.
There's 10 and even the kiddos get in on the fun this time around.
First up is the: Flat Metal Collection:
Available in Aviators and Wayfarers, the frames from the Flat Metal Collection are manufactured using stainless steel which result in an extremely precise, thin and lightweight product.
Urban Camo Wayfarer: the same Wayfarers we all love but this time treated with a camo fabric on its arms for a look that both blends in yet stands out:
Next my favorite out of all of this year's new releases, the Leather Wayfarers:
You have got to see these in person! They smell sooo good and the matte and texturized look the calf leather brings is just out of this world gorgeous. It's seamlessly wrapped so you can't tell where the leather seals. It's like a very expensive handbag except it rests on your nose instead of the crook of your arm. :P
Liteforce: forged at extreme temperatures, Liteforce uses high performance Thermoplastic (just like the ones used on space shuttles) for a barely there, tough as nails, plastic frame in a wide variety of colors.
Gummy Matte Collection - for the young and young at heart. This new collection includes 2 new rectangular shapes: Matthew and Shirley as well as a colorful take on the Clubmaster. They're made with plastic that has a yummy looking gummy matte appearance.
Ice Pop Wayfarer - the most fun looking Wayfarers I've ever seen. Done in vibrant, frosted plastic, they just scream summer!
Also included is the Full Color Aviator which is making a big comeback from the 80s! Choose between white, black, red, havana (brown - tortoise shell like), green and blue.
My second best favorite are these Aluminum Clubmasters which are available as sunglasses or for prescription. They fit sooo well on the face and are extremely lightweight!
Available in a gorgeous matte finish aluminum, choose between 4 frame colors all trimmed in either gold or silver:
Like I said in the beginning, even the Ray-Ban Junior classic styles are given an upgrade with their signature Flash Lens. Too adorable!
To round off our little drool fest, here's a collage of all their new designs for 2014:
Ray-Ban is available in all leading optical shops and department stores nationwide.
You can also get them at a discount HERE.
For more info, follow @raybancollector on Twitter and Instagram