Let's be honest. 

When was the last time you paid attention to the in-flight demos before a flight?

Last time I flew, everyone (including myself) was busy doing something else.

Texting, chatting, posting a photo on Instagram, taking a selfie, etc. Basically, everything but.

If you thought no one was watching or paying attention, then you've thought wrong.

pal #heartofthenation in flight video launch
#heartofthenation in flight safety video
PAL was aware.

(haha, sounds scary)

To term it better, it just means that they are closely in tune with their clientele  and are always anticipating our needs and addressing them in ways to continually serve us better.

pal #heartofthenation in flight video launch
jaime bautista pal

Philippine Airlines has an international safety rating of 6 out of 7 stars.

You know getting us in one piece to wherever we're headed to is their top priority but the problem was, WE WEREN'T PAYING ATTENTION TO THE IN FLIGHT SAFETY PROCEDURES.

What to do? Find a way to make us pay attention! How?

#heartofthenation in flight video launch
PAL traveled across the Philippines, to document our most beautiful destinations and while there, hold auditions ala American Idol to include actual travelers to star in their video.

The result is a highly entertaining, breathtaking and sometimes funny, in flight safety video that I promise you'll watch (and enjoy) from beginning to end!

Good one, PAL!